The importance of the role of product managers has increased in the current, highly competitive business environment. Product managers are in charge of overseeing a product's whole lifecycle, from development to launch and beyond. Until now, success in this position requires more than simply technical expertise. Soft talents are as much as important as hard skills. We'll review why soft skills are necessary for a job in product management in …

In the highly competitive business landscape of today, it is essential for any company to have a clear understanding of its competitors and their strategies.   Competitor analysis is a technique for determining your competitors' strengths and weaknesses, analyzing their strategy, and ultimately utilizing that knowledge to improve your own company.

A competitor analysis offers insightful information about what and how your competitors are behaving, as well as what you can …

Launching a new product can be an exciting and stressful time for any business. To ensure that your product launch is successful, it is important to have a comprehensive checklist in place. Here is a product launch checklist that can help you ensure that you have everything in order before you launch your new product:

1. Define your target audience and create a marketing plan that includes the messaging and channels …

Agile software development, project management and just Agile in general is used to explain a lot of different types of processes and tools, but what is it really? For most of us it's one particular version like Scrum, Lean, Kanban or XP or any other number of methodologies, or maybe it's just the agile manifesto to you? Yes it sounds a bit dogmatic, but the reality is it should be just what the name says, an adaptive and changing process that best fits your team and product.

What is Product Management?
In today's isolated and remote work digital age, product management is more important than ever. Companies need to stay up-to-date with the latest trends and ensure that their products are competitive in the market. But how do you ensure success? Let's explore the strategies you can use to make sure your product is successful.